Merch Dog was a seed planted almost a year before its official launch.
In collaboration with my boss, Cam Shafer, we had a shared vision of what Merch Dog could be. Cam was the Founder and President of OTO Supply Company, a merchandise screen-printing and embroidery company I have now been working with for four years. "OTO" was getting old and it was time for a change. Dissolving OTO Supply Co. and launching Merch Dog as an entirely new LLC, yet maintaining the same business plan and client base.
While Cam handled all the transitions on the business side of things, I took charge of the complete visual re-design, starting from scratch. I rolled up my sleeves and got to work.
